PlayD

PlayD is a full-service digital advertising agency that handles everything from campaign strategy and creative production to media buying and performance measurement on behalf of advertisers.

Its clients span a broad range of industries, and it earns fees as a percentage of the advertising spend it manages, rather than charging fixed prices for standardised products. Listed on KOSDAQ, Korea's tech-focused small-cap exchange, the company covers both performance marketing (driving measurable consumer actions) and brand marketing, and it has built proprietary ad-technology tools to support data analysis and campaign optimisation.