PlayD
Daily close in US$ at the latest USD/KRW close. Source: KRX via FinanceDataReader.
PlayD is a full-service digital advertising agency that handles everything from campaign strategy and creative production to media buying and performance measurement on behalf of advertisers.
Its clients span a broad range of industries, and it earns fees as a percentage of the advertising spend it manages, rather than charging fixed prices for standardised products. Listed on KOSDAQ, Korea's tech-focused small-cap exchange, the company covers both performance marketing (driving measurable consumer actions) and brand marketing, and it has built proprietary ad-technology tools to support data analysis and campaign optimisation.
Summary is AI-generated and may contain errors · figures from DART filings
The company states it consistently ranks among the top ten advertising agencies in Korea by billings, as tracked by the Korea Advertising Federation.
PlayD in five facts
What does PlayD do?
PlayD is a full-service digital advertising agency that handles everything from campaign strategy and creative production to media buying and performance measurement on behalf of advertisers.
Where is PlayD listed and in which sector?
PlayD (Korean name: 플레이디) trades under KRX code 237820 on KOSDAQ, the Korea Exchange's board for smaller and growth companies. It is classified in the Communication Services sector, Media.
How large is PlayD?
Its market capitalisation was US$20.9M on 2026-10-21, which puts it in this site's small-cap group. US$ amounts are converted from won at 1 USD ≈ ₩1,325 (2026-10-21).
What were PlayD's latest annual revenue and operating profit?
For fiscal year 2025, PlayD reported revenue of US$30.4M, operating profit of US$4.7M and net income of US$4.4M, per its annual report on DART (data retrieved from DART on 2026-10-02). Revenue was up 4.2% on the previous year.
Where does this data come from?
Financial statements and filings come from DART, Korea's official corporate-filing system. Share prices, market capitalisation and trading status come from KRX. Company summaries are AI-generated from the filings and may contain errors; financial figures are mapped directly from DART.
Data sources and last updated
- Filings and financial statements
- DART (dart.fss.or.kr), Korea's official corporate-filing system
- Prices, market cap, trading status
- KRX (Korea Exchange), via FinanceDataReader
- Latest annual financials
- Fiscal year 2025, data retrieved from DART on 2026-10-02
- Share price and market cap
- Close of 2026-10-21
- Currency
- US$, converted from won at 1 USD ≈ ₩1,325 (2026-10-21 close)
- Company data updated
- 2026-10-21
- Company summary
- AI-generated from filings; may contain errors. Information only, not investment advice.
- Operating results (preliminary) (fair disclosure)
PlayD filed provisional (unaudited) separate results for Q2 2026: revenue of US$5.38M (−19.6% year on year), operating profit of US$858K (−25.9% year on year) and net income of US$897K (−19.3% year on year).
Earnings · Jul 27 - Operating results (consolidated) (preliminary) (fair disclosure)
PlayD filed provisional (unaudited) consolidated results for Q2 2026: revenue of US$7.59M (+13.6% year on year), operating profit of US$60.8K (−94.8% year on year) and net income of US$110K (−90.1% year on year).
Earnings · Jul 27 - Operating results (preliminary) (fair disclosure)
PlayD filed provisional (unaudited) separate results for Q1 2026: revenue of US$5.06M (−1.8% year on year), operating profit of US$553K (+1687% year on year) and net income of US$641K (+159.2% year on year).
Earnings · Apr 29 - Operating results (consolidated) (preliminary) (fair disclosure)
PlayD filed provisional (unaudited) consolidated results for Q1 2026: revenue of US$6.05M (+17.5% year on year), an operating loss of US$65.9K (from a profit a year earlier) and net income of US$58.5K (−76.4% year on year).
Earnings · Apr 29 - Operating results (preliminary) (fair disclosure)
PlayD filed provisional (unaudited) separate results for Q4 2025: revenue of US$8.01M (+18.3% year on year), operating profit of US$2.23M (+231.8% year on year) and net income of US$1.88M (+160.2% year on year).
Earnings · Feb 11 - Operating results (consolidated) (preliminary) (fair disclosure)
PlayD filed provisional (unaudited) consolidated results for Q4 2025: revenue of US$9.15M (+35.3% year on year), operating profit of US$2.09M (+211.9% year on year) and net income of US$1.73M (+138.5% year on year).
Earnings · Feb 11 - Change of 30% or more in revenue or profit/loss structure (15% for large companies)
PlayD reported consolidated results for FY2025: revenue of US$27.6M (+4.2% year on year), operating profit of US$4.28M (+55.5% year on year) and net income of US$4.04M (+36.6% year on year).
Earnings · Feb 11 - Cash/in-kind dividend decision
PlayD declared a cash dividend of US$0.13 per share.
Dividend · Feb 11