Heng Sheng Holding Group

Heng Sheng Holding Group is a China-based consumer and entertainment company that makes and distributes children's toys, operates cosmetics brands, and produces entertainment content.

Its products reach consumers across Asian markets and, through its toy division, global markets via both its own brands and contract manufacturing arrangements. Listed on KOSDAQ, Korea's tech and small-cap exchange, the company operates across three distinct segments, toys, cosmetics, and entertainment, with the entertainment arm focused on character intellectual-property licensing, live performances, and artist management.